Biden’s use of ‘Ultra-MAGA’ backfires as conservatives adopt the term

Recent reports indicate that the Biden administration has spent an inordinate amount of time “researching” the recently introduced phrase, “Ultra-MAGA” as pertains to an insult to former President Donald Trump and his supporters.

A Saturday report by The Washington Post indicates that President Joe Biden coined the phrase during a speech and added that the president’s advisers spent six months on research before he used it.

According to the Post, Biden’s research team was tasked with finding a way to rebrand Trump’s 2016 campaign slogan, “Make America Great Again,” but make it an insult.

The result was to put the word “ultra” in front of it as a way of making it a slur.

However, the result is likely not what the Biden Administration intended. Since the term was first used just days ago, it has already been adopted and reappropriated by conservatives as a sort of endearing term, rendering it useless to alienate the conservative base.

Biden’s “Ultra-MAGA” phrase seems to have had somewhat of the same impact as former first lady Hillary Clinton’s “basket of deplorables,” on the Republican and neutral audience.

The Post’s report added: “Biden’s attempt to appropriate the ‘MAGA’ brand as a political attack was hardly accidental. It arose from a six-month research project to find the best way to target Republicans, helmed by Biden adviser Anita Dunn and by the Center for American Progress Action Fund, a liberal group.”‘

Newsmax notes further:

After conducting polling from the Hart Research and the Global Strategy Group, strategists said they found “MAGA” as a term that held negative connotations among voters — more so than “Trump Republicans.”

When White House press secretary Jen Psaki was asked how a President who ran on a campaign as a unifier of both parties could insult members of the very party he was trying to unify into a bipartisan coalition, she responded, “The president’s view is you can do both.”

She qualified her response by saying that Biden would still seek to work with Republicans who share his priorities, but what spotlight those he saw as promoting destructive policies or behavior.

“He’s also not going to stand by and not call out what he sees as ultra MAGA behavior, ultra MAGA policies that are out of the mainstream of the country and are not in the interest of the American people,” Psaki said.

However, a former senior official under Trump, Cliff Sims has said that the reappropriation of the slogan has had major appeal to the former president’s followers who appreciate the phrase and its bower’s seemingly classless attempt to insult them.

“It’s stunning how out-of-touch Biden and his folks are about how to brand this stuff when they’re taking the most iconic, successful political slogan of all time and trying to turn it into something derogatory,” Sims said.

He added: “I mean, who doesn’t want to make America great again?”

“You can’t fake grassroots support, and there is a real ecosystem of Trump supporters,” he went on to say. “Part of the power of the online movement for Trump is they’re just having a great time, they’re making fun of people, they’re trolling, they’re creating funny memes to get a laugh or get retweets.”

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