It has been roughly two years since former Fox News star Eric Bolling was cut loose by the network following allegations of sexual harassment, but now, it appears that Bolling is giving his former employer an unexpected dose of competition.
According to the Washington Examiner, Bolling has outpaced competitors like Fox News and MSNBC with his new show America This Week, which launched in April.
The show, produced by Sinclair Broadcast Group, “gets more viewers than the cable news networks” and “dominates in the 25-54 key age demographic,” the Examiner reported Thursday.
Bowling over the competition
Bolling’s departure from Fox was met with incredible personal loss for the journalist; at just 19 years old, his son died from a drug overdose. But according to the Examiner, Bolling capitalized on the tragedy, embarking on a nationwide town hall tour to address the nationwide opioid epidemic at the request of Sinclair executive chairman David Smith.
Smith went on to give the 56-year-old ex-Fox star his own program: America This Week, which airs “on nearly 200 local television stations in almost 100 markets,” according to the Examiner.
That’s quite the success story for a former minor league baseball player turned commodities trader turned financial analyst turned cable news host.
The best of both worlds
In the exclusive interview with the Examiner, Bolling said his ultimate goal in terms of TV was to be as if “you took [Sean] Hannity, added [Bill] O’Reilly, and divided it by two.”
He pointed to the success of his recent interviews with high-profile Washington insiders like Rudy Giuliani and even President Donald Trump himself as evidence that the American people have an “appetite for national news at the local level.”
Bolling also noted that local news has been rapidly growing in popularity compared to national cable news, something that he and his employer hoped to take advantage of.
“I think that’s why I get so many great guests from the political worlds. I’m talking literally to people who don’t have a strong opinion necessarily or haven’t made up their mind on whether they like Trump or hate Trump,” Bolling said of his viewers.
He went on: “If they knew they’re completely a Democrat and going to vote Democrat, they’d be subscribing to CNN or MSNBC. If they knew they’re going to be straight up a Republican ticket, they’d likely to go to Fox.”
Indeed, with Fox dominating the conservative market, it’s hard to imagine there’s much room for competitors to carve out a significant viewership. But it looks like for now, Bolling is doing just fine for himself.