‘Build Back Better’: White House seeks to rebrand massive legislative agenda with slogan

The White House has unveiled its latest attempt to shake off the inertia holding back the Biden administration’s legislative agenda.

According to reports, President Joe Biden is seeking to rebrand his big-spending domestic policies with a simper message, repackaging trillions of dollars in social programs under the slogan “Build Back Better.”

“The various plans got confusing”

The change is said to be prompted by fears that voters have become overwhelmed and confused by the size and scope of Biden’s agenda. Previous attempts to define the programs have included two main categories: jobs and families.

Framing the agenda in such terms has long resulted in criticism from the right who argue that the actual proposals included in these massive bills have little to do with jobs, families, or the broader category of infrastructure. GOP leaders have increasingly described the Biden administration’s proposal as something of a partisan Trojan horse.

It seems that the White House is attempting to counteract such attacks by redefining the president’s agenda in vaguer and more abstract terms.

By using less detail and more slogans, voters might not dwell on the potentially troubling aspects of the costly infrastructure plan. For his part, Democratic operative Simon Rosenberg approves of the approach.

“All the various plans got confusing — this makes it all simple, and powerful, again,” he declared.

“Focusing on the benefits”

As for whether special interest groups and the American people are prepared to embrace the rebrand, however, that remains to be seen. Politico noted that climate lobbyists were concerned that including their agenda under the “families” umbrella would invite criticism.

One pro-Biden group provided a worrisome report to the White House signaling that voters in various focus groups were unable to explain what the president has accomplished thus far in office.

White House spokesperson Andrew Bates attempted to reassure voters that Biden “is focusing on the benefits that this proposal and the bipartisan infrastructure framework will deliver for everyday people.”

On one hand, the White House seems determined to whitewash its agenda behind a largely meaningless slogan. On the other, “Build Back Better” is arguably more honest than attempting to sell taxpayers on an “infrastructure” plan that seems to include everything but infrastructure.

The question remains: Will the American people buy it?

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