Arizona Republican Senate candidate Jim Lamon has become the first to use the anti-Biden phrase “Let’s go Brandon!” in a campaign ad, which released Monday all over the state.
The ad represented a six-figure buy in Arizona and will air during the College Football National Championship game tonight.
“If you are p***ed off about the direction of our country, let’s go,” Lamon says in the ad. He also invokes the immigration mess President Joe Biden has caused, as well as “corrupt politicians” who are trying to “rig elections.”
He goes on to say that he wants to “take the fight to Joe Biden” and “put America first,” then says, “Let’s Go Brandon!”
Anyone who hasn’t been under a rock for the past few months knows that “Let’s Go Brandon!” has become a euphemism for “F*** Joe Biden,” a phrase that began to be chanted back in August when Biden very badly botched the military pullout from Afghanistan, leaving the nation back in Taliban hands and hundreds of American citizens still inside its borders when the last military personnel left on August 30.
The original chant gained steam throughout the start of the college football season, and then spread to other events like concerts and NASCAR races. It was during an October 2 NASCAR race when fans were shouting “F*** Joe Biden!” as reporter Kelli Stavast was interviewing the race’s winner, Brandon Brown, that the euphemistic phrase was born.
Whether to cover what was really being said or because she genuinely misheard the chant, Stavast said as part of the interview that the crowd was cheering for Brown, saying, “Let’s go Brandon!”
The phrase later took on a double meaning: to mock both Biden and the complicit left-wing media that has been trying to cover for his incompetence since the day he took office. It was brilliant, and could be chanted even in a mixed crowd where children were present.
Phrase takes off
Within days, savvy entrepreneurs were making t-shirts bearing the phrase, and a whole industry of merch has since blown up the marketplace with hats, mugs, and everything else one could imagine.
It was only a matter of time until someone’s campaign decided to use the phrase in a campaign ad.
I’m quite sure it will be used by Biden’s eventual presidential opponent when that time comes.
Maybe they will use the clip where someone called into NORAD on Christmas Eve and said it to Biden, and he repeated it as if he agreed. That’s a good one.