Former President Donald Trump has never hid his low opinion of CNN. However, new ratings data suggest that a large share of television viewers aren’t impressed with the network either.
According to Fox News, CNN’s “Reliable Sources” recently drew its smallest audience in nearly three years when it attracted just 580,000 on Sunday night.
Ratings for Fox News trounce those of CNN
Hosted by fervent Trump critic Brian Stelter, the program was trounced by Fox News’ “MediaBuzz,” which enticed some 1.4 million sets of eyes.
Particularly notable was the disparity in viewership among members of the much-coveted 25 to 54 demographic. Whereas “Reliable Sources” managed to attract only 73,000 adults in that age range, “MediaBuzz” got 189,000.
“Reliable Sources” is not alone in struggling with ratings, as much of CNN has been plagued by mediocre viewership.
Deadline reported that the network attracted a daily average of 660,000 viewers in the month of May, far less than the 2.27 million who watched Fox News.
It’s not clear what low ratings for “Reliable Sources” might mean for Stelter’s future with the network, as Fox News noted that newly appointed CNN chairman and CEO Chris Licht has said he plans to “double down on what’s working well and quickly eliminate what’s not.”
“I know you have a lot of questions,” Licht was quoted by Deadline as saying in an email to employers earlier this year. “Perhaps the biggest one is how will CNN change? The honest answer is that I don’t know yet.”
Licht then explained that Warner Bros. Discovery CEO David Zaslav “has given me one simple directive: To ensure that CNN remains the global leader in NEWS as part of Warner Bros. Discovery.”
CNN streaming service canceled after just one month
In April, Fox News reported that Licht pulled the plug on the streaming service CNN+ just one month after it had been launched.
He announced that the company would “cease operations of CNN+ and focus our investment on CNN’s core news-gathering operations and in further building CNN Digital.”
“This is not a decision about quality; we appreciate all of the work, ambition and creativity that went into building CNN+, an organization with terrific talent and compelling programming. But our customers and CNN will be best served with a simpler streaming choice.”