CNN loses more than 50% of its viewers without Trump in office

As much as former President Donald Trump denounced CNN and other mainstream media outlets as “fake news,” covering his administration translated to high ratings that have declined substantially in the months since he left office.

For its part, CNN viewership has plummeted by more than 50% since President Joe Biden was inaugurated earlier this year, according to new data.

Shedding viewers across the board

The latest numbers represent a staggering fall compared to its stellar ratings during the period between the November presidential election and Inauguration Day.

According to Fox News, its cable news rival enjoyed a “brief post-election spike” in viewers, attracting an average of 2.2 million viewers daily for the first three weeks of January. Since then, however, the network has only averaged about 1 million daily viewers, representing a roughly 54% decline.

The dropoff was particularly steep among a key demographic for advertisers — viewers between the ages of 25 and 54. Prior to the inauguration, CNN averaged 617,000 viewers within this group, compared to only about 244,000 since.

Primetime programs led by hosts Anderson Cooper, Chris Cuomo, and Don Lemon also saw a big dip in viewership numbers.

With a pre-inauguration average of 3.1 million viewers combined, that figure has fallen by about 55% to less than 1.4 million since Trump left office. Among viewers in the key demographic, the dropoff was an even more severe 63%.

“The center of the news agenda”

Other cable news networks were not immune, including MSNBC, which shed about 34% of its total-day viewers and about 30% during its primetime hours in the months since Biden’s inauguration.

Fox News saw an earlier dip, losing viewers during the presidential transition period even as its top two competitors experienced a surge in the ratings.

During the post-election period, CNN actually moved into the top spot among the three major news networks as Fox fell all the way to third place as Trump supporters disappointed in its coverage sought out alternatives including Newsmax TV and One America News.

DePauw University communications professor Jeffrey McCall predicted, as did Trump himself, that the new administration would reverse the fortunes of outlets like CNN and MSNBC.

“One key will be whether CNN and MSNBC can generate enough excitement to keep their audiences engaged without Trump always being the center of the news agenda,” McCall said in Janaury. “If [Trump] stays off the news and it’s just covering Biden, it’ll be interesting to see if they can maintain that audience growth. I expect some sort of natural decline once the sugar high of the inauguration has drifted off.”

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14 Responses

  1. So bureaucrats, politicians, Hollywood and others are in bed with Communist China. Excuse me for not giving in to the crazy, evil agenda. Kind of like being able to do good things, helping people, and having some organization. Rather than be reckless with other peoples money. That is why Biden and others are so weak and corrupt. They are the ones that need to be banned and put in re-education camps. What is even more disgusting is watching people stand by and watch, but do nothing.

  2. I think the demos are misusing the internet with sneaky ads. I just answered an yes answer to a question “do you support the building.” I thought I was answering about finishing the wall and was going to send a small amount of money – then I read that it is about the squad. What the hell is going on. I do not suppose the squad, harris, biden or pelosi or the democrat platform – but I accidentally almost sent them money. Bad ME. Read carefully, they are no very sneaky, dishonest bunch we know that — but this was a really cheap trick.

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    1. Hey Karol, wouldn’t it be neat if they start thrashing China Joe and Willys Girlfriend at least 10% of what they did to our real President, Donald J. Trump and his entire administration. Don’t hold your breath waiting for these stupid lying scumbags.

  4. The reason is they kept lying over and over, so biased , most people got fed up. You need to learn to just tell it like it is, forget the far left, do your job honestly. I realize they do not, they are to busy trying to screw the rest of us to look out for the people that voted for them.They are now in power so screw the rest.

  5. Who wants to watch Biden or false news network’s lie and watch personal who thinks their journalists. CNN has great call letters (Communist News Network).

  6. Newsmax and a some FOX! Cannot get OAN!! The rest including the 3 majors can kiss my big A$$ on the brown spot! I think a lot of us feel this way after the media contributed greatly to the 2020 election being a JOKE on US! Now we have the Village IDIOT in office with the ship of FOOL’s backing him up! WE will be VERY LUCKY to get thru these four years with our nation anywhere close to its old self! They ought to fill GITMO up with the lessor trash and put the treason loving rest in HEII! — It ain’t hot enough for them for sure for what they have done!!! 24 year veteran!!!!!!

  7. I just can’t take anymore of “ politics “ anymore. I’m just done. I don’t want to hear anybody’s name. I don’t want to know how they are ruining America. I’m glad I’m 75 years old. I’m staying away from the news except for the news that helps me feel spiritually and morally sound and strong. I am so DONE!

    1. I’m with you,Kathleen! I’m sick and tired of what’s going on in this country.May God help us all!

  8. CNN is DS communist parrot propaganda and all are brain washed that remain to watch Liars Bull crap and racists trouble makers.

  9. Journalism used to be held to a higher,unbiased standard.Now it’s a joke! You reap what you sow,CNN!

  10. Biden and Harris need to be impeached and any Democrat that can not stand for America and our Constitution need to go to. Call, write and email your Representatives Senators daily until we get results. Write to the supreme Court about the treason committed in the election. Urge them to rethink their decision to not look into the election fraud before our country goes down in flames.
    US Supreme Court, 1 First Street NE, Washington, DC 20543
    You cannot call or email — you must write a letter!!!
    Members of the House
    Members of the Senate
    Stop complaining start calling and writing before its to late. I call and write everyday. 74million of us voted for Trump bombard these people with calls and letters.

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