CNN viewership ratings continue to plummet since Trump’s departure from White House

Although CNN has long proclaimed itself to be “the most trusted name in news,” recent ratings data suggests that characterization isn’t accurate, at least if audience numbers are a factor.

According to Fox News, the network experienced a sharp decline in its already dismal viewership numbers last month, with major hosts like Don Lemon, Chris Cuomo, and Anderson Cooper all taking hits in the ratings department. 

Fox noted that CNN’s average daytime viewership amounted to 480,000 people, which represented a 76% drop from January.

CNN was not the only left-leaning network to lose viewers, as Nielsen data revealed that MSNBC experienced a 61% drop in viewership during the same time frame.

Fox dominates

Although CNN’s October prime time audience was larger, with an average of 733,000 people tuning in, the evening decline was more severe, with ratings down 78% compared with numbers at the beginning of the year.

In contrast with CNN’s anemic numbers, Fox News’ figures remain relatively robust, losing only 14% of its viewership since January. Its average daytime viewership stood at 1.4 million while its prime time audience stood at 2.6 million.

With 3.1 million people tuning in, Fox News host Tucker Carlson dominated the 8 p.m. time slot. In fact, Carlson drew more viewers than CNN’s Cooper and MSNBC’s Chris Hayes, combined.

Similarly, Fox News’ Laura Ingraham managed to outperform the combined numbers of CNN’s Don Lemon and MSNBC’s Lawrence O’Donnell with 2.2 million average daily viewers.

CNN’s highest rated host was Chris Cuomo, and he only averaged 807,000 viewers per day, compared to Fox News’ Sean Hannity’s 2.7 million viewers.

Post-Trump slump

The drop in ratings for CNN and MSNBC is not a new phenomenon, with Cornell Law School professor William A. Jacobson telling Fox News in June that it is partly due to who currently occupies the White House.

“CNN and MSNBC were one-trick ponies, and that trick was bashing Trump,” he said, adding, “Now that Trump no longer is president, they have tried to keep up the mania, but it’s hard.”

The professor added: “The audience has disappeared because it never was loyal to CNN and MSNBC hosts, it was loyal to Trump hatred. It’s not hard to imagine executives at CNN and MSNBC saying nightly prayers that Trump runs for president in 2024.”

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