Dwayne “The Rock” Johnson received a cease and decease letter over his XFL logo from a company founded by four former Olympians.
Sue Bird, Chloe Kim, Simone Manuel, and Alex Morgan argued the logo looks strikingly similar to the design of their Togethxr brand.
— Chris 🇺🇸 (@Chris_1791) April 9, 2022
Bird mocked the overly familiar logo in a post noting a comparison.
— Sue Bird (@S10Bird) April 7, 2022
The controversial post led to a much discussion on Twitter regarding whether the two logos were truly that similar.
“Welp. This is awkward. Only thing [Johnson] and [the XFL] are gonna be cookin up is a response to the Cease and Desist and an ENTIRE new brand ID [Togethxr] got this on [lock] boys,” former women’s U.S. soccer star Megan Rapinoe added.
Imitation is flattery?
Morgan also took to social media to highlight what she alleged was imitation of her company’s logo.
“Imitation is the sincerest form of flattery, I guess? Shout out to my team at @togethxr for creating a bad ass brand name, logo, and background story that resonates for so many,” she wrote.
Imitation is the sincerest form of flattery, I guess? 🤦♀️
Shout out to my team at @togethxr for creating a bad ass brand name, logo, and background story that resonates for so many 👀 https://t.co/QP6f0cGU3h
— Alex Morgan (@alexmorgan13) April 8, 2022
“In August 2020, Johnson teamed up with Dany Garcia, of The Garcia Companies and TGC Management, and Gerry Cardinale, the CEO of RedBird Capital, to buy the league from Alpha Entertainment,” Fox News reported.
“The XFL is set to kick off again in 2023,” the report added.