Fox stars mock Twitter’s latest ‘bad marketing strategy’

Twitter recently began testing a new feature that provides a warning to users who interact with certain posts that the content therein could result in a “heated” or “intense” conversation.

The move by one of the web’s most popular social media platforms was summarily mocked Friday by the panel on Fox News’ The Five, who called it a “really bad marketing strategy,” given that Twitter is widely known as a place for controversial, and often “heated,” exchanges.

According to the Daily Caller, panelist and Fox Business host Lisa “Kennedy” Montgomery compared the move to Playboy magazine no longer showing nudity.

Meanwhile, Fox’s Greg Gutfeld unabashedly suggested the platform should retool its “trends” feature if it really wants to tone down the “intense,” and sometimes hate-filled, dialogue.

Twitter launches content warnings

Tech Crunch reported earlier last week that Twitter had launched a test of the new warning feature on its Android and iOS apps, with the idea being that the feature would promote “healthy conversations.”

Predictably, the responses from users to a post from Twitter Support announcing the new feature showed just how absurd the entire effort is; for example, a simple reply mentioning “corndogs” prompted a laughably “heated” and “intense” debate.

“We’re not children”

When the issue came up for a brief discussion on The Five, panelist Jesse Watters summed everything up nicely: “There’s no healthy conversations on Twitter. It’s a cesspool and everybody knows it’s a cesspool, and that’s why they love it.”

Gutfeld chimed in:

This is stupid. We’re not children. Twitter should be focusing on Twitter trends, right? Because Twitter trends collates the irrational mob attacks into a table of contents.

“You go on, you look, ‘oh look, Kenny Loggins is trending!’ And you go, you find out, oh my God, he did something,” Gutfeld added, according to the Daily Caller. “Twitter trends is one of the most destructive things in social media because it directs people to somebody who is in hot water. And everybody likes to go watch the frog boil in that bucket of hate.”

Watch the full exchange below:

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