The left-wing liberal establishment has dominated the entertainment industry for decades, and particularly the late-night comedy talk show landscape in recent years, but that may have now changed.
Fox News host Greg Gutfeld and his right-leaning late-night comedy “Gutfeld!” program have disrupted the liberal status quo by drawing in more viewers, especially young adults, than nearly all of his left-leaning late-night competitors, Hollywood in Toto reported.
It is the growing success Gutfeld has had with the key demographic group coveted by advertisers, adults aged 25-54, that has almost certainly caused headaches and worry for the liberal hosts, producers, and writers of the other late-night comedy shows.
“Gutfeld!” defeats nearly all competitors, including young adult viewers
Fox News Media issued a press release at the end of June to mark the close of the second quarter and celebrate the continued domination of the Fox News Channel in both total day and primetime viewers over its more liberal cable news competitors.
The release noted that “Gutfeld!” closed out the quarter with its highest ratings yet and placed second overall among all of its late-night comedy competitors on both cable and broadcast networks, losing out only to CBS’ “The Late Show with Stephen Colbert.”
“Gutfeld!” enjoyed double-digit growth among total viewers and the 25-54 demo, which translated to an average of around 2 million total viewers nightly, including around 344,000 in the key demo.
Those numbers were sufficient to top ABC’s “Jimmy Kimmel Live!” and NBC’s “The Tonight Show with Jimmy Fallon,” and absolutely crushed Gutfeld’s decidedly liberal cable counterparts, Comedy Central’s “The Daily Show” and TBS’ “Full Frontal with Samantha Bee.”
And, in another blow to left-wing narratives, it was revealed that the “Gutfeld!” audience had the highest median income and was the “most upscale” among all of its competitors on broadcast and cable TV.
Give the new “King” his crown
While this success for Fox News host Gutfeld is certainly something the network can cheer about, it also isn’t a surprise to those who have been paying attention since the program first debuted in April of 2021.
Newsweek reported in August 2021, perhaps begrudgingly so, that Gutfeld had earned the title of the new “King of late-night comedy” after he drew higher ratings over all of his competitors, including Colbert, among both total viewers and adults aged 25-54 in that month.
“If you cannot tell the other late-night shows apart, join the club,” Gutfeld had said when his show first launched, according to Newsweek. “They’re as bland as string cheese and not nearly as appetizing. It’s the same jokes, the same assumptions, probably the same writers, all reading the same columns from the same hacks in the New York Times. So we aren’t going to be like them.”
Those remarks turned out to be prescient and Gutfeld’s off-beat humor — and willingness to go after Democrats and the left — has made his show a remarkable success in terms of offering viewers, especially younger adults, a humorous alternative to the stale liberalness found on all of the other late-night shows.