‘Superheroes come in all sizes’: Pfizer ad honors kids who participated in vaccine trials

Federal regulators have approved a reduced dose of the Pfizer COVID-19 vaccine for children between the ages of 5 and 11 — and many officials are seizing the opportunity to push parents toward inoculating their young kids.

For its part, the pharmaceutical company has released a commercial praising the young “superheroes” who participated in clinical trials.

“That’s just the way it goes”

While many Americans are sure to see the ad as a celebration of the recent approval by the Food and Drug Administration and the Centers for Disease Control and Prevention, others clearly view it as propagandistic.

Dr. Eric Rubin, who served on the FDA panel that approved the shot, acknowledged that extensive testing is needed to ensure that the vaccine is safe for young children.

“We’re never going to learn about how safe the vaccine is until we start giving it,” he said. “That’s just the way it goes.”

Of course, concerns about safety are missing from Pfizer’s latest commercial, which features children thanking their peers who participated in the trials for their “courage” in receiving the “superhero shot.”

The company shared its video on Twitter, where hundreds of users expressed their distaste for the ad.

“We’re incredibly grateful”

“Superheroes come in all sizes,” Pfizer wrote. “We’re incredibly grateful to the trial participants and their families.”

It remains to be seen when and to what extent schools and other destinations will mandate vaccines for young children. Meanwhile, many parents contend that the COVID-19 risk to kids is relatively low and not worth the unknown risks of administering a vaccine.

Although recent reports indicate a grand total of 94 COVID-19 deaths among kids in the United States between 5 and 11, the Biden administration and top medical experts are imploring parents to vaccinate their children.

Just over 1 in 4 parents have indicated that they plan to inoculate their young children right away, according to a survey by the Kaiser Family Foundation. More than 70% say they are concerned about possible side effects.

As for the general population, President Joe Biden continues to push for sweeping mandates — most recently with an edict that roughly 84 million private-sector workers will be required to either receive a vaccine or undergo weekly testing.

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