President Trump announced on Wednesday evening that Brad Parscale has been fired from his position as Trump’s reelection campaign manager.
However, Parscale hasn’t been completely kicked out of the campaign, and will now return to his original role serving as the Trump campaign’s senior adviser for digital and data strategies.
Shaking it up
“I am pleased to announce that Bill Stepien has been promoted to the role of Trump Campaign Manager,” President Trump tweeted on Wednesday.
“Brad Parscale, who has been with me for a very long time and has led our tremendous digital and data strategies, will remain in that role, while being a Senior Advisor to the campaign. Both were heavily involved in our historic 2016 win, and I look forward to having a big and very important second win together.”
A longtime political adviser, Stepien joined the 2016 Trump campaign as a national field director after managing two successful gubernatorial elections for former New Jersey Governor Chris Christie.
After the 2016 election, Stepien stayed on as the White House political director during Trump’s first two years in office, joining Trump’s re-election campaign in 2018 as deputy campaign manager.
Trouble in paradise
Parscale was promoted to chief campaign manager in 2018 after spending the 2016 election cycle as Trump’s digital director, where he received extensive praise for his fundraising and advertisement campaigns.
However, rumors that Parscale may be on the chopping block began swirling after Trump’s Tulsa rally fell short of its expected attendance.
The mainstream media spent the better part of June fearmongering about the rally — Trump’s first since before the beginning of the coronavirus crisis — and encouraging violent protests, but the blame for the poor showing fell squarely on Parscale’s shoulders.
Parscale issued a statement after the rally, explaining that the low attendance was due to a “week’s worth of the fake news media warning people away from the rally because of Covid and protesters … coupled with recent images of American cities on fire, had a real impact on people bringing their families and children to the rally.”
Some reports claimed that President Trump was furious with how the Tulsa rally played out, though he never made any public revelations about his relationship with Parscale.
Parscale has had no previous experience managing a successful election campaign, which was reportedly another factor in the decision to reassign Parscale. Trump appears confident that Sepien’s track record of successfully managing several high-profile campaigns will add the level of expertise necessary to navigate a historically complicated election cycle.