The National Basketball League (NBA) is failing.
Breitbart reports that the television ratings for games one and two of the NBA Finals have seen the worst dropoff in the league’s broadcasting history.
The NBA finals are currently taking place between the Maimi Heat and the Los Angeles Lakers, the team for which Lebron James, the league’s top player, plays. You would, accordingly, expect television ratings to be pretty good. But, they’re not.
Game 1 was played last Wednesday on ABC, and the ratings and viewership were terrible.
According to SportsMediaWatch, Game 1 averaged 7.41 million viewers and a 4.1 rating. The outlet reports that Game 1 was “comfortably the lowest-rated and least-watched NBA Finals game on record (dates back to 1988).”
The Hollywood Reporter similarly reports that the numbers for Game 1 represent a 45 percent dropoff in viewership from last year’s NBA Finals Game 1. Believe it or not, however, things only got worst.
If Game 1’s television ratings and viewership were terrible, Game 2’s were an embarrassment.
That’s because Game 2, which took place on Friday, only managed to get a 1.9 rating and to attract 4.5 million viewers. To provide some perspective, this viewership represents a 68 percent – a 68 percent – drop off from Game 2 of the 2019 NBA finals.
Breitbart reports that, “Until Friday, Wednesday’s Game 1 was the lowest-rated in league history.” But, “The 2020 Game 2 event now rates as the lowest ratings ever for an NBA Finals game.”
What is going on?
The likely answer to this question is that the NBA has gone woke, and the fans don’t appreciate it. In the NBA, players wear “Black Lives Matter” shirts and join arms during the National Anthem as a way to ironically protest so-called systemic racism.
In a Harris poll that took place in early September, 38 percent of respondents said that they are watching less basketball because “the league has become too political.”
We’ll have to see how long it takes for the league and its players to recognize their mistake and to fix it. Personally, I wouldn’t mind a complete collapse of sports. Go woke, go broke.