Public records filed in Florida and Delaware reveal a new beverage company, SOLLOS Yerba Mate Inc., and one of the five directors listed in the filings shares a familiar name: Barron Trump.

The company, which has already raised $1 million in capital according to SEC filings cited by Newsweek, appears to be the work of a group of young men who attended OxBridge Academy in Palm Beach. If the filings are what they appear to be, the youngest Trump is stepping into the business world while still a sophomore at NYU's Stern School of Business.

A caveat worth noting upfront: FOX Business reported it was unable to verify that the Barron Trump named in the filings is, in fact, President Donald Trump's son. The connection has not been officially confirmed. But the details — Palm Beach prep school ties, the NYU timeline, the circle of classmates — paint a picture that's difficult to dismiss as coincidence.

The Team Behind SOLLOS

Five directors are listed in the public filings: Barron Trump, Spencer Bernstein, Rodolfo Castillo, Stephen Hall, and Valentino Gomez, the Daily Caller reported. At least three of them — Trump, Bernstein, and Hall — attended OxBridge Academy together.

These aren't kids dipping a toe in. Bernstein, currently in his final semester at Villanova, announced on LinkedIn that he would take a hiatus from school to, as he put it, "go all-in" on the company. Hall, a student at Notre Dame, said on LinkedIn he'd also step away from his studies to focus on SOLLOS. He indicated the company plans to launch to the public this spring.

Bernstein described the venture in his LinkedIn post as "a lifestyle beverage brand built around clean and functional ingredients."

Two college students pausing their educations to chase a startup isn't unusual in Silicon Valley. It's rarer in the beverage world, and it signals the kind of conviction that either reflects serious backing or serious ambition. Given the million dollars already raised, probably both.

The Market They're Walking Into

Yerba mate is no longer a niche product that college kids discover during a semester abroad. It's a legitimate category in the functional beverage space — the kind of "clean energy" drink that has steadily pulled market share from traditional energy brands loaded with synthetic stimulants and sugar.

That said, the competitive landscape is daunting. A January 2025 press release pegged Guayakí's share of the North American yerba mate market at 86%. That's not a competitor — that's a near-monopoly. SOLLOS would be entering a category where one brand has spent years building distribution, shelf space, and cultural cachet.

But dominance by a single player also means the category is underexplored. One brand owning 86% of a growing market tells you that nobody else has mounted a serious challenge. For a team with capital, branding instincts, and the most recognizable surname in American life, that gap is the opportunity.

The Name Factor

There's no way around it: if this is the president's son, the Trump name changes the equation entirely. It doesn't guarantee success — the graveyard of celebrity-branded products is vast — but it guarantees attention. In the consumer beverage space, attention is the single most expensive thing to buy. SOLLOS would start with a marketing asset that no amount of venture capital can replicate.

Barron Trump has largely stayed out of public life compared to his older siblings. He's made no public statement about the venture, and no quotes from him appear in any reporting on SOLLOS. That restraint only sharpens the intrigue. In a family known for its public presence, the quiet one just filed incorporation papers.

A Different Kind of First Son

The contrast practically writes itself. While much of the media spent years lionizing certain presidential children for their activism or social media presence, Barron Trump appears to be doing something considerably more straightforward: starting a business. With friends. Using his own name on the filing. Raising real capital through proper SEC channels.

No nonprofit shell games. No book deals ghostwritten before age 25. No speaking fees from organizations with murky agendas. Just a group of twentysomethings incorporating a company, raising a million dollars, and preparing to sell a product.

If the spring launch materializes, the beverage market and the media will have something genuinely interesting to evaluate. Not a political statement. Not a dynasty play. A can of yerba mate, competing on a shelf, succeeding or failing on its own terms.

That's the kind of entrepreneurship worth watching.