DANIEL VAUGHAN: The AI Future Is Here And We Are Not Ready
Welcome to the future, where what you see on television isn't real. The question was "Will AI Take My Job?" and the investigative special with the anchor explored all the facts surrounding that topic. But at the end, the big reveal: the television news anchor's delivery of the report wasn't real - she was a creation of AI. The answer to the question: it's possible.
The host on the United Kingdom's show immediately went viral. She said, "AI is going to touch everybody's lives in the next few years. And for some, it will take their jobs. Call center workers? Customer service agents? Maybe even TV presenters like me. Because I'm not real. In a British TV first, I'm an AI presenter. Some of you might have guessed: I don't exist, I wasn't on location reporting this story. My image and voice were generated using AI."
She went on to reassure viewers that the network had no plans to implement AI-created hosts. But added, "But this stunt does serve as a useful reminder of just how disruptive AI has the potential to be — and how easy it is to hoodwink audiences with content they have no way of verifying."
And that's the truth. You can't trust anything as being real with your eyes, because that's where the technology is now. For the first few years, you could tell whether something was fake by typical AI tells. The fingers would be off, the text would be gibberish, and more. But those problems are largely fixed.
OpenAI launched Sora 2, which has massively expanded access to video and picture creation. That has triggered an immediate reaction from Hollywood and the estates of famous stars.
Bryan Cranston and SAG-AFTRA pressured OpenAI to restrict the use of the faces of famous stars. OpenAI also paused the usage of famous people like Martin Luther King Jr. after disparaging videos were created of him using the platform.
It's a fair request on behalf of those people and estates. But it's an open question whether that can be enforced long-term. We allow parodies and other forms of satire in this country. SNL can pardon Cranston, MLK, or anyone else on television. What's stopping the average person from doing the same with the help of AI?
On the reverse side, people are running to use AI to bring back lost loved ones. Suzanne Somers' husband, Alan Hamel, 89, brought the late actress back using AI. They were married for 55 years, and he said they were working on a "Suzanne AI Twin."
He told Variety, "It was Suzanne. And I asked her a few questions and she answered them, and it blew me and everybody else away ... When you look at the finished one next to the real Suzanne, you can't tell the difference. It's amazing. And I mean, I've been with Suzanne for 55 years, so I know what her face looks like. When I just look at the two of them side by side, I really can't tell which one is the real and which one is the AI."
These kinds of devices are going to continue as AI is used by some, shunned by others, and embraced by some in the middle. There's no avoiding it. If you consume content on social media, television, movies, radio, or more, you're going to get fed AI-created content. It's unavoidable.
I saw my first AI-created commercial on television recently during a show. Politicians are using AI to create funny videos of themselves and others to score quick political points. Influencers and content creators will rely on it to create viral posts to make a living.
Ultimately, artificial intelligence is a mirror. It can only create what we are as humans. We train it on our content, and it works from there. That includes all warts and evils that exist within the human heart. There's no avoiding original sin with AI, because it's nothing more than a reflection of humanity's knowledge and desires.
We ultimately need AI because there are distinct business and military applications that will provide wealth and victory in every area. We're in the new "space race," it's just about artificial intelligence. Whoever wins that race wins the war.
But what is "real" is no longer something you can just assume with your eyes, ears, or other senses. Even those with a better understanding of what AI contains are going to get fooled as the technology advances and improves. OpenAI's ChatGPT launched in November of 2022, and we're only three years into this massive LLM project that is upending everything.
It's a multi-trillion-dollar space race that everyone can use and access. The world is being upended, one question to AI at a time.