Billboard and music charts in Times Square censor Lara Trump's name from single

 October 4, 2023

The Times Square billboard company has censored Lara Trump's new single, a cover of Tom Petty's "I Won't Back Down," by refusing to publish her name on the cover art to promote the song.

According to emails obtained by Breitbart News, TSX Entertainment suggested substituting "Lara" for "Trump" in the text of the billboard, citing the word "Trump" as an "issue."

A photo of the cover art for the single showed up in Times Square Friday, without any text — neither her identity, nor the name of the song.

The Trump Take

“[Producer LJ Fino] called me and told me this, and I was like, ‘Hell no, I’m not okay with just Lara. My name is Lara Trump and I’m proud of that,'” Trump, who is married to Donald Trump’s son Eric, told Breitbart News of the incident. “The billboard just went live with just the picture, not even the title of the song.”

“This is the same billboard company, by the way, who was happy to host Black Lives Matter advertising, Planned Parenthood advertising, teachers’ union advertising, but I’m too political with a cover song,” she continued.

First Class Records producer LJ Fino told Breitbart News that TSX Entertainment is "digging their own grave" with their political leaning and that this action is clearly biased.

“I am deeply concerned about the decision by TSX Entertainment to exclude Lara’s last name from her billboard,” Fino told Breitbart News.

“This is a clear attempt to stifle and limit the expression of free speech, the bedrock of music. It’s crucial that entertainment corporations leave political bias out of their decision making process; otherwise, I believe they are digging their own grave.”

Reaction to The Slight

Breitbart News' attempt for comment from a TSX Entertainment spokesperson went unanswered. The error on the billboard was visible from Friday night into Saturday.

“I just find the whole thing not only insulting, but discriminatory in its nature,” Trump told Breitbart News. “I think that it’s pretty clear that the bias TSX Entertainment has is against anyone who considers themselves conservative, based on their track record.

"They were happy to have these other billboards advertised up there which are overtly political, but yeah, my cover of a song that is a classic, that people know and love, somehow became problematic for them, simply because of my last name.”

Trump and Fino also forwarded a communication from a representative of Billboard Magazine to Breitbart News, in which the representative claimed that Amazon is reporting sales of Trump's song using measures that depart from industry norms.

“Amazon is reporting sales with the UPC (standard barcode) rather than the ISRC, the record’s ‘social security number,’ which is needed for sales to count toward Billboard Charting eligibility,” the message explained.

According to a story in the Daily Mail, which included a screenshot of Apple's search feature, the music cannot be discovered in "top results" for a query of the exact name of the song on the day of its release, Friday, suggesting that Apple Music was suppressing visibility of the song.

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