Anheuser-Busch faced a massive backlash recently after it hired transgender influencer Dylan Mulvaney to promote Bud Light, with Fox Business reporting that many stores have seen a steep drop in sales.
Yet in what may come as a shock to many of his supporters, Donald Trump Jr. recently called for the Bud Light boycott to end.
According to the News York Post, Trump put out a Rumble video this past Thursday in which he argued that Anheuser Busch has been relatively friendly towards conservatives.
Trump said the company's senior leadership was not aware of plans to draft Mulvaney while pointing out that it supported Ohio Republican Sen. J.D. Vance and House Speaker Kevin McCarthy.
"We looked into the political giving and lobbying history of Anheuser-Busch. And guess what? They actually support Republicans," Trump insisted.
"Last cycle their employees and their PAC gave about 60 percent to Republicans and 40 percent to Democrats," he continued.
"That’s literally almost unheard of in corporate America, where it’s really easy to go woke, where they do so constantly, where there’s a consequence to actually being a conservative. So 60/40 to the conservative side is kind of a big deal," Trump stressed.
"Anheuser-Busch totally s—t the bed with this Dylan Mulvaney thing," he acknowledged before adding, "I’m not, though, for destroying an American and iconic company for something like this."
"I think sometimes we do have the tendency of shooting first and aiming second, not looking into the details," Trump added.
The Daily Wire reported that the Mulvaney deal was orchestrated by Bud Light's vice president of marketing Alissa Heinerscheid.
Heinerscheid explained in a recent interview how she wanted "a campaign that’s truly inclusive, and feels lighter and brighter and different, and appeals to women and to men."
Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.
How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu
— Old Row (@OldRowOfficial) April 9, 2023
For his part, Anheuser-Busch CEO Brendan Whitworth released a statement on Friday in which he said, "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer."
The Daily Wire pointed out that leftists blasted Whitworth's statement even as many conservatives were left unsatisfied by it.
