Jill Biden pushes new PSA for Breast Cancer Awareness Month

 October 8, 2023

October is Breast Cancer Awareness Month, and First Lady Jill Biden is bolstering the effort to spread the word. 

According to the Associated Press, the first lady is playing a role in new public service announcements urging women across the country to obtain mammograms and other prevention treatments that could save lives.

Doctors and advocates insist that early detection is key to saving lives.

Jill Biden filmed a 30-second spot for the new PSA campaign in the Rose Garden at the White House.

"Take a moment"

The first lady tweeted out her new PSA commercial, announcing what

"Right now, I know you’re busy taking care of everyone else, but when was the last time you took care of yourself? This Breast Cancer Awareness Month,
@lifetimetv and I are encouraging you to talk to a doctor about whether it’s time for your mammogram or other cancer screenings."

"Take a moment to talk to your doctor about whether it’s time for your mammogram or other cancer screenings," she said in the PSA spot.

She added, "There is no one-size-fits-all approach, but we know that early detection of cancer saves lives."

The AP added:

Biden’s ad is part of an annual breast cancer awareness campaign by Lifetime, according to the cable network. A separate public service announcement featuring similar messages from actor Keshia Knight Pulliam and TV correspondent Rachel Lindsay will also be broadcast by the network.

Social media reacts

Given the subject matter, Jill Biden was treated well across social media, with many saying it's the one message that everyone can agree on.

"You should have regular checkups with your doctor. Anyone with a loved one should definitely do this," one X user wrote.

Another X user wrote, "I'm so glad you're taking the time to remind us to take care of ourselves! I'm making an appointment with my doctor this week to get my mammogram and other cancer screenings."

The AP noted:

The first lady is a longtime advocate for breast cancer education and prevention dating to 1993, when four of her friends were diagnosed with the disease. Shortly afterward, she launched the Biden Breast Health Initiative to teach high school girls in Delaware about the importance of early detection.

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