Monica Lewinsky teams with clothing line to promote voter awareness

 February 28, 2024

Monica Lewinsky is a name that hasn't been in the headlines for some time, but that changed this week. 

According to The Hill, Lewinsky is making a splash in the world of politics and recently revealed that she has partnered with women's clothing brand Reformation to help encourage their customers to get to the ballot boxes this November.

The clothing line partnered with to launch their "You’ve Got the Power" apparel line, which presumably is meant to remind customers that they have the power to vote.

Lewinksy, an activist herself, joined the clothing line as a rep after "seeing an increasing voter frustration and apathy."

What's going on?

Reformation's landing page that touts Lewinksy and the voter push hints at several reasons why it's doing what it's doing.

"You've got the power," it states at the top, followed by, "Prioritizing people and the planet has always been a big part of what we do. Voting is one major way to do that."

The page, filled with images of Lewinsky sporting the new clothing line, then provides a link to the voter registration page, adding several calls to action.

"It’s a super important election year and faith in big institutions is pretty low. We get it. We don’t wanna be another brand just telling you to vote, so we partnered with experts at," Reformation's landing page continued.

It added, "Primary and local elections are happening all the time, but the General Election is on November 5th. You need to register at least 15 days before then."

Lewinsky's statement

In an Elle interview published Monday at the same time as Reformation's launch, Lewinsky revealed why she chose to sign on as a spokesperson for the movement, adding that she was recruited by Lauren Cohan, Reformation’s chief executive officer.

"We all have to be reminding each other that we can’t let that get in the way of needing to vote, that that’s how we use our voice. That’s where our power is," she said, referencing the voter frustration and apathy that has become rampant in recent years.

Since first becoming famous after her situation with former President Bill Clinton in the 1990s, Lewinsky has been active in anti-bullying campaigns.

Only time will tell if their efforts are fruitful.

" A free people [claim] their rights, as derived from the laws of nature."
Thomas Jefferson
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