GOP presidential candidate Vivek Ramaswamy and his campaign have ceased spending any funding on television advertisements.

Could he be nearing the end of his campaigning days, or is there another reason for this shift in strategy?

Tricia McLaughlin, Ramaswamy’s campaign’s press secretary, confirmed it all.

Hypertargeting voters

McLaughlin told NBC News the real reason for this strategy shift: hypertargeting voters.

Ramaswamy and his campaign are “focused on bringing out the voters we’ve identified.”

McLaughlin went on to say that the “best way to reach them is using addressable advertising, mail, text, live calls and doors to communicate with our voters on Vivek’s vision for America, making their plan to caucus and turning them out.”

Ramaswamy’s campaign is aware that this decision goes against the grain and is not a typical strategy move you see all that often.

However, the campaign believes this move will pay off in the long run.

Intentional structure

“As you know, this isn’t what most campaigns look like. We have intentionally structured this way so that we have the ability to be nimble and hypertargeted in our ad spending,” McLaughlin explained.

Ramaswamy himself confirmed on X, the platform formerly known as Twitter, that he believes ad spending on television just isn’t the right choice for his campaign.

“Presidential TV ad spending is idiotic, low-ROI & a trick that political consultants use to bamboozle candidates who suffer from low IQ. We’re doing it differently. Spending $$ in a way that follows data…apparently a crazy idea in US politics,” Ramaswamy wrote in a recent post on X.

Now, America is just under a month away from the first primary election that will take place in Iowa on January 15th, 2024.

Time will tell

Only time will tell if this last-minute maneuver by the Ramaswamy campaign was the right one for Vivek Ramaswamy.

What we do know at this time is that Ramaswamy will have to cover a lot of ground if he wants to minimize the continually growing gap between him and the GOP presidential leaders Donald Trump, Nikki Haley, and Ron DeSantis.

DeSantis in particular needs to jump on this opportunity if he wants his own campaign to have a chance.

Do you think the Ramaswamy campaign’s decision to stop advertising on television was the right decision?

Let us know in the comments below.