President Joe Biden and the White House have made the decision to start courting supporters of former Republican Presidential Candidate Nikki Haley. 

Politico reports that the White House did so with a huge television ad buy - a six-figure television ad buy.

This has to be somewhat embarrassing for the White House, considering that, although Haley is not a pro-Trump Republican, she is also no supporter of Biden.

It goes to show, though, just how desperate Biden and the White House are to get votes in the upcoming election, as the polls would seem to suggest that it is going to be an extremely difficult reelection for Biden.

Six-figure ad buy

Politico, in its report, details how the Biden campaign recently started going after Haley supporters.

"In late April, staffers at Joe Biden’s headquarters fixated on votes for Nikki Haley rolling in during the Pennsylvania primary, as she pulled 20 to 25 percent support in the largely upscale, suburban collar counties around Philadelphia," the outlet reports.

It adds, "Within a day, the Biden campaign dropped an additional six-figure TV and digital ad buy in Bucks, Chester, Delaware, and Montgomery counties, explicitly targeting Haley voters with an ad featuring former President Donald Trump bad-mouthing his former U.N. ambassador and her supporters."

Politico reports that this is all "part of a much larger — and mostly behind-the-scenes — strategy to reel in anti-Trump Republicans."

Time will tell whether the groveling will work.

In the meantime . . .

Trump has taken a completely different approach to the situation. In fact, he does not seem very eager to court Haley voters. This might have something to do with the bad blood that developed between Trump and Haley on the campaign trail.

On Saturday, for example, Trump publicly stated that he has no intention on making Haley his running mate. This came after a report from Axios claiming that Haley was a contender.

"Nikki Haley is not under consideration for the V.P. slot, but I wish her well!" Trump wrote on social media.

Many have argued that Haley would be a good pick for Trump in order to help him to get votes, in the 2024 presidential election, that he otherwise might not be able to get. The former president, however, clearly thinks otherwise.

Previously, reports had indicated that the Trump campaign was making no efforts to contact Haley for her support. Based on what Trump had to say over the weekend, it appears that those reports were true.