Disney's long-running daytime talk show "The View" is bleeding money and morale, with hosts absorbing pay cuts, wardrobe budgets gutted, and at least one co-host denied a raise outright, all while tensions between the panel and ABC's front office keep climbing.

Several hosts on the ABC program have taken pay cuts since Season 29 premiered in September 2025, and the network has slashed the wardrobe allowances that once let the panel dress in high-end designer clothes, Page Six reported. Alyssa Farah Griffin, 37, asked for a significant raise and was turned down flat. She earns a mid-six-figure salary, a fraction of co-host Whoopi Goldberg's mid-seven-figure deal.

The cuts extend well beyond paychecks. The show's fan-favorite Halloween episode has been scrapped. Filming space has been downgraded. Product integrations, once a steady revenue stream, have become rare as advertisers move their money to competing programs. And more reductions are expected when the new season begins filming this September.

Wardrobe slashed to 'Wendy Williams-type' levels

A source close to the production told Page Six that the wardrobe downgrade has hit a nerve with the entire panel. The budget now resembles what a far lower-profile daytime program would spend, not what the hosts expected from a show that has been on the air since August 1997.

The source put it bluntly:

"They're all mad because they were all wearing really expensive designer clothes, and now it's the same budget of a Wendy Williams-type show versus a marquee daytime show."

That comparison is telling. "The View" was created by the late Barbara Walters and launched with a lineup that included Joy Behar, Star Jones, Meredith Vieira, and Debbie Matenopoulos. Over nearly three decades the show has cycled through prominent names, Rosie O'Donnell, Elisabeth Hasselbeck, Meghan McCain, Sherri Shepherd, Jenny McCarthy, Raven-Symoné, Candace Cameron Bure, and Paula Faris among them. Through all the turnover, the show traded on its status as ABC's prestige daytime franchise. Reducing its wardrobe budget to bargain-bin levels signals that the network no longer views it that way.

Goldberg, 70, remains the highest-paid host in the group with her mid-seven-figure salary, but even she has not been insulated from the broader squeeze. The current six-woman panel, Goldberg, Behar, Sunny Hostin, Sara Haines, Ana Navarro, and Griffin, has watched the production shrink around them since Season 29 began.

Behar, a fixture on the show since its debut, has been pursuing outside projects even as the cost-cutting accelerates at her home base.

Nine staffers already laid off as morale craters

The pay and wardrobe cuts are only the most visible pieces of a broader downsizing. Breitbart reported earlier that nine employees were laid off from "The View," contributing to cratering morale behind the scenes. An anonymous insider described the atmosphere in two words: "Morale is low."

That same reporting noted that executive producer Brian Teta, who has run the show since 2017 and also hosts the companion podcast "Behind the Table," launched in 2021, spoke to staffers about toning down anti-Trump commentary ahead of the inauguration. Hosts were forced to issue four legal disclaimers during a single November broadcast discussing Trump cabinet nominees. The directive to cool the rhetoric added another layer of friction to an already tense production environment.

A source familiar with the situation summed up the trajectory for Page Six:

"They keep downsizing and downsizing and downsizing."

Neither ABC nor ESPN responded to requests for comment. A representative for "The View" also did not respond. The silence is its own statement, nobody at Disney appears willing to defend the cuts publicly or explain the business rationale behind them.

Griffin denied a raise despite being the lowest-paid host

Griffin's situation stands out. At 37, she is the youngest member of the panel and earns a mid-six-figure salary, a steep drop from Goldberg's mid-seven-figure compensation. When Griffin asked for a significant raise, ABC said no. The denial came even as the show continued to lean on her as a regular panelist and, in the production's own framing, a voice meant to represent a younger perspective.

The gap between Goldberg's pay and Griffin's underscores a hierarchy that the cost cuts have only made more visible. Goldberg keeps her premium. Griffin gets told to wait. Everyone else absorbs reductions and watches the wardrobe budget shrink.

Hostin, meanwhile, has generated her own share of headlines beyond the show. She made news when bodycam footage captured her invoking her celebrity status during an encounter with law enforcement involving her son, the kind of off-camera episode that does nothing to help a show already struggling with its public image.

Advertisers are walking, and ABC won't say why

Perhaps the most damaging detail in the cost-cutting picture is the advertiser exodus. Product integrations that once appeared regularly on the show have dried up, and advertisers have shifted their spending to competitors. Page Six's sources did not name the competing programs, but the direction is clear: brands are voting with their dollars, and they are voting against "The View."

The show's troubles fit a pattern at ABC's parent company. Disney has faced pressure across multiple divisions to cut costs and justify programming expenditures. "The View" is not immune. The loss of the Halloween special, a production that generated fan engagement and social media attention, is the kind of cut that saves modest money while signaling to the audience that the show's best days are behind it.

Goldberg herself has drawn scrutiny for on-air claims that put her at odds with large majorities of the American public. She once declared that "nobody wants" voter ID, a position polling shows roughly 80 percent of Americans reject. That kind of disconnect between the panel's politics and the audience's values may help explain why advertisers are looking elsewhere.

ABC as a network has faced its own controversies in recent months. The network drew fire when Melania Trump demanded action against late-night host Jimmy Kimmel over an offensive remark, another episode that put ABC's editorial judgment under a harsh spotlight.

'Definitely tensions with ABC'

The source who spoke to Page Six did not hold back about the relationship between the hosts and the network brass.

"There are definitely tensions with ABC."

That tension runs in both directions. The hosts resent the pay cuts, the wardrobe downgrades, and the shrinking production footprint. ABC, for its part, appears unwilling to invest in a show whose advertising revenue is declining and whose audience may be narrowing. The result is a standoff in which neither side is getting what it wants, and the viewers are left watching a program that looks and feels cheaper by the season.

More cuts are expected when filming resumes in September. No one involved has offered a public explanation for the reductions or a plan to reverse the slide. The show that Barbara Walters built as a daytime institution is being quietly hollowed out from the inside.

When your product alienates advertisers, your network won't defend you publicly, and your own staff says morale has cratered, the wardrobe budget is the least of your problems.