Former actress Meghan Markle, the Duchess of Sussex and wife to British Royal Prince Harry, recently launched a new business that purports to sell high-end artisanal jams and other pricy products.

Markle was mocked, however, by former late-night TV host Conan O'Brien and Hollywood star actor Ryan Reynolds for essentially being a middleman "food broker" hustling other producers' goods like Reynolds' father, according to Fox News.

The jokes followed mixed reviews for Markle's limited offerings that quickly sold out when first debuted in early April but left many tasters less than fully satisfied.

Markle is little more than a "food broker"

Reynolds recently appeared on O'Brien's "Needs A Friend" podcast, and among the topics discussed was the raspberry jam sold by the duchess' company, As Ever.

The actor explained of his late father, former police officer James Reynolds, who died in 2015, "He got out of copping and then became a food broker, which we’re like, 'Come on, that’s CIA, right?' And he's like 'No, really, I’m a middleman for jars of jam and tiny yogurt.'"

Fox News noted that a food broker is essentially a salesperson who helps make arrangements for producers to get their goods to clients and customers, including negotiating prices and product placement in stores or on websites

"He works for Meghan Markle," O’Brien quipped of Reynolds' father, the duchess, and the wealthy California community in which she now resides. "Really tiny jams, harvestable jams, made from the oils of Montecito."

"If Jimbo Reynolds wasn’t dead, I would say he is Meghan Markle. Well, adjacent," Reynolds joked, to which O'Brien sarcastically added, "Many people have likened the two."

Mixed reviews for Markle's raspberry spread

On Markle's As Ever website, the sold out $14 7.6 oz. jars of jam are described as being "Where it all began -- this signature As ever raspberry fruit spread is inspired by the recipe Meghan crafted in her home kitchen."

"This signature blend delicately mixes the sweetness of raspberries with a hint of lemon, and is crafted with a fluid texture so it can be drizzled, spread, poured and enjoyed for so much more than your morning toast," the description added. "This delectable spread comes in elegant Keepsake Packaging, crafted to be cherished long after the last spoonful."

To be sure, some reviewers thoroughly enjoyed the jam and had nothing but positive remarks to make about Markle's offering, such as in a mid-April review published by Marie Claire.

Others, however, such as the employees of New York Magazine's The Cut, thought the product was middling at best, as it was "too runny" to be used as a jam or jelly, or that its taste was "unremarkable" in comparison to commercial products offered by corporate giants like Smuckers and Welch's.

Markle lacks "authenticity" that is crucial for successful marketing

What Markle's As Ever products seem to be lacking, according to public relations expert Doug Eldridge, per Fox News, is the sort of "authenticity" that other "lifestyle" celebrities have, such as Martha Stewart and Rachel Ray, that allow them to successfully market their wares to the general public with relative ease.

"Authenticity is like humidity -- you can't see it, but you can walk in a room and feel it," Eldridge explained. "It's also critical for what Markle is trying to accomplish. Authenticity fosters relatability, which in turn creates likability, all of which are needed for marketability."