Health and Human Services Secretary Robert F. Kennedy Jr. is on a mission to Make America Healthy Again, and a big part of that effort right now is encouraging major corporations to remove potentially harmful artificial ingredients from the food products that tens of millions of Americans consume daily.

Kennedy may have just scored another win in that regard, as General Mills announced this week that it plans to remove all artificial colors from its food products sold in the U.S. within the next two years, as Fox Business reported.

That announcement came on the same day that Kraft Heinz similarly revealed its intention to cease using synthetic dyes in its U.S.-sold food products no later than the end of 2027.

General Mills eliminating all artificial food dyes

On Wednesday, General Mills let it be known that it planned to phase out the use of what are known as FD&C artificial dyes over the next year or so, beginning with all of its U.S. cereals and all foods provided to K-12 schools by mid-2026, with the artificial colors being removed from the company's full portfolio of U.S. products by the end of 2027.

While that is certainly a big deal, it may not result in much of a noticeable change, as nearly all of the food it provided to schools, and roughly 85% of its overall portfolio, were already being made without the artificial food colorings.

General Mills CEO Jeff Harmening said in a statement, "Today, the vast majority of our foods are made without certified colors and we’re working to ensure that will soon apply to our full portfolio."

In response to that news, Sec. Kennedy wrote in an X post, "@GeneralMills is now committing to eliminate artificial dyes from its U.S. products within two years -- thanks to @POTUS’s leadership and his pledge to Make America Healthy Again. I urge other companies to step up and do the same."

Similar pledge from Kraft Heinz

That same day, CNN reported that Kraft Heinz likewise announced that it would remove all synthetic food colorings from its products within the next two years, even as most of its products were already free of those and other artificial ingredients.

Kraft Heinz’s North America president, Pedro Navio, said in a statement, "The vast majority of our products use natural or no colors, and we’ve been on a journey to reduce our use of (artificial) colors across the remainder of our portfolio."

Sec. Kennedy similarly cheered that news on social media on Tuesday, and said, "Just months after @HHSgov and @US_FDA announced it will phase out petroleum-based synthetic dyes from the nation’s food supply, @KraftHeinzCo has committed to remove all artificial dyes from its foods by the end of 2027."

"This voluntary step -- phasing out harmful dyes in brands like Kool-Aid, Jell‑O, and Crystal Light -- proves that when the government sets clear, science-based standards, the food industry listens and acts," he added. "I urge more companies to follow this lead and put the well-being of American families first. Together, we will Make America Healthy Again."

"Big food brands are listening"

While General Mills and Kraft Heinz are certainly the biggest corporations to publicly announce their commitment to removing artificial food dyes from their products within a short span of time, they are not entirely alone on that issue.

A Fox News report, later shared on X by Sec. Kennedy, highlighted how the In-N-Out Burger chain was removing artificial dyes from some of its popular drinks, Steak 'N Shake was switching from problematic vegetable cooking oils to beef tallow, and McCormick was working to remove synthetic food dyes from its spices and salt.

"Big food brands are listening. From cereals to spices to fast food, artificial dyes and additives are being removed for America's food supply," Kennedy wrote. "Thank you, @POTUS, for empowering me to put the health of our children and families first. Together, we will Make America Healthy Again."