Conservative media personality Larry Elder has ended his short-lived presidential campaign.

The talk radio host endorsed President Donald Trump, the Republican frontrunner for the presidency, and urged conservatives to unite behind him.

"As I look at the path forward, and after careful consideration and consultation with my campaign team, I have made the difficult decision to suspend my campaign,” Elder said.

“Now that I am exiting the race, I am proud to announce my endorsement of Donald Trump for President of the United States."

Larry Elder ends campaign

Despite his notoriety in conservative media, Elder had failed to gain traction and did not qualify for either of the two televised debates.

Elder had threatened to sue the RNC over the debate qualifications, which he condemned as arbitrary.

But in the end, he urged conservatives to "unite behind Donald Trump to beat Joe Biden and fight back against Biden's unprecedented election interference and the left's destruction of America."

Honored to have just met with @realDonaldTrump to lend him my endorsement for President. I am grateful for the support I received from so many of you across the country. Statement below: pic.twitter.com/1LE9PMtv7c

— Larry Elder (@larryelder) October 26, 2023

Trump's primary

Trump has boycotted the debates, citing his significant polling lead over his primary challengers.

Ron DeSantis, once seen as Trump's biggest and perhaps only threat, has slipped into a tie with Nikki Haley for second place.

Trump has called for the debates to be canceled, saying they are a distraction from a general election rematch with Biden that looks increasingly inevitable.

Despite being indicted four times by prosecutors aligned with the left, Trump is tied with Biden in the polls. Trump has dismissed the indictments as politically motivated.

Supporting "MAGA"

Elder, who is black, said he hoped his campaign drew attention to the issues of fatherlessness, crime, and the breakdown of the family unit.

"Although I am suspending my campaign for president, my commitment to addressing the crisis of fatherlessness, promoting conservative ideals, and supporting the MAGA movement remains unwavering," he said.

"I will continue to work tirelessly to advocate for the issues that matter most to the American people."

Elder, 71, previously challenged California Governor Gavin Newsom (D) in a recall election in 2021, but Newsom survived the recall.