According to various sources, the new Twitter rival that is backed by billionaire Mark Zuckerberg is seeing a precipitous decline two weeks after its original launch.

Reports from a number of sources echoed the same report, however with user engagement dropping by around 70 percent, according to Mediaite.

According to The Wall Street Journal, for the second week in a row, Threads has seen a reduction in the number of its daily active users, which has now reached a new low point of 13 million.

The platform had its highest level of user interaction several days after its first release on July 7th.

Response From The Media

Some members of the media who are critical of Elon Musk, who owns Twitter, have hailed Threads as a potential challenger that might challenge Twitter's monopoly over the social media landscape.

Threads is operated by its parent firm, Meta Platforms, which also owns the company.

According to The Wall Street Journal, The amount of time that users spend on the iOS and Android applications combined has also plummeted, going from 19 minutes down to four minutes on average.

According to SimilarWeb, a digital data and analytics business, the average amount of time spent by Android users in the United States has decreased to five minutes from a peak of 21 minutes on the day the operating system was launched.

The figures provided by Sensor Tower, the number of people who use Twitter on a daily basis has remained stable at roughly 200 million, and the average amount of time spent using the platform is about 30 minutes.

Engagement Details

After gaining more than 100 million sign-ups in less than a week after its launch earlier this month, executives from Meta have stated that they anticipated the app's popularity will eventually decrease.

They have said that they do not view the dropoff as worrisome and have stated that they are working on more features at this time.

Before making any attempts to monetise the site, Meta wants to first expand the number of users and improve the overall experience.

At the beginning of this week, Threads made a commitment to releasing new features that would improve the overall user experience and keep users actively engaged.

The ability to modify postings, the availability of numerous accounts, and a chronological feed analogous to those found on Facebook and Instagram are among the new modifications that have been suggested, but it is as yet unknown if the changes will garner adequate support to justify the rollout.